CW-Marketing Analytics
The Data Analytics Manager advises a team that gathers, analyzes, and interprets market/business sector trends and customer data, identifying insights that ultimately inform business, product development and marketing decisions. This job manages the data collection, modelling, visualization, and interpretation efforts of the marketing analytics team.
A CW Analyst who can manage and synthesize the syndicated and competitive intelligence reports and data we receive from external partners. This resource will synthesize and compile the analyses from expert reports that are published as well as work with vendors to support ad hoc business questions. This role will provide the source of truth to what key experiences look like with our competitors as well as standards across industries. This work will inform the prioritization of work to hit or differentiate between market parity or leading. This person will also provide input to the experimentation team to determine if the work being proposed is divergent enough from market standards or whether it is a “just do it”.
Key Responsibilities
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